Introducing
ABOUT ME
Professionally, I am a strategic content marketer with experience creating content across various digital platforms. Personally, I make a wicked tilapia, so my cats think I'm awesome. I have a degree in mass communications and digital journalism, and a completed apprenticeship in digital marketing. Combining marketing and journalism is my specialty.
Journalism
ARTICLES
Flood Swallows Manhattan, Kansas
Several coworkers and I delivered breaking news to Manhattan, KS residents. I received a phone call at 5 A.M to head to a scene to interview residents affected by the destruction. It's the most urgent, time-pressing story I've done to date. This article soared to be our most-viewed story on the site at the time, with over 1,000 readers.
The Man Who Collects Historical Records
This piece is near to my heart because it drew in a certain type of audience. Music lovers, unite, those who admire old records, rejoice. The man featured owns a record from the 1800s. Learning about the history of music was a treat for our music-loving audience.
How Kansas State University Cancels Classes
This inside look is one of my favorites because I went behind the scenes for my college newsletter. I discovered the process of canceling college classes at Kansas State University. It required to interview high-profile sources and garnered over 1,000 readers.
Marketing
SHOWCASE
Social Media Campaign: Bob Allen Ford Dealership
I developed a social media campaign for a local car dealership. The challenge was that they were unable to sell a higher number of trucks. I created social media audits across various digital platforms, designed mockup advertisements for the dealership, and calculated a budget. The suggested steps were taken and thoroughly enhanced the site.
Website Audit: Austin's Couch Potatoes
The challenge this client faced was a busy website. They had too much going on internally within the site. My website audit proved useful. I provided a list of keywords to optimize traffic, increased page speed by modifying CSS and HTML tags, and added security features. Better conversion rates and more traffic to the site followed.
