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RESUME

Upwork: Freelancer
(May 2019-Present)

New Apprenticeship: Digital Marketing Apprentice
(October 2019 - January 2021)

  • Accountable for driving traffic, increasing engagement, and generating marketing qualified leads

  • Works with various clients on Upwork and successfully completes pressured deadlines on a daily basis; artist social media campaign boosted over 70%

  • Increased reviews for retail footprint; recommended next steps to optimize sites

  • Directed keyword research to increase traffic to site; provided technical SEO improvements; competitive market research analysis

  • Conducted PPC campaigns for nonprofits; Austin Humanists At Work & Keep Austin Beautiful; traffic raised by over 30%

  • Delivers content that consistently garners readers via content marketing; over 20 articles with niches

  • Social media marketing; Austin Humanists At Work; Instagram & Facebook engagement ; spiked over 15%

  • Created social media campaigns; designed mock-up advertisements; promotions on Facebook; improved coding efficiency

Google via Vaco: Crisis Response Coordinator / Content Curator (November 2019 - June 2021)

Manhattan Music Scene: Journalist (October 2018 - May 2019)

  • Connected communities with information and resources during natural and man-made crises; millions impacted around the world

  • Attended live music events while maintaining a professional manner; interviewed various performers for SEO-focused articles

  • Worked in high-stakes environment; launched SOS alerts to warn the public

  • Drove traffic to site via blog articles for the music scene in Manhattan, KS; traffic soared by over 20%

  • Utilitized problem-solving skills and time management prioritization to develop real-time organization and information about ongoing pandemic

  • Managed social media; Instagram, Facebook, and Wix; scheduled ongoing performances

  • Worked comfortably various CMS; Wordpress, Trello, Wix, Squarespace, & Godaddy for CMS improvements

  • Organized events on the official calendar, engaged with the audience in Manhattan

The Collegian: Content Writer (August 2016 - May 2018)

  • Researched and wrote 14 articles for college newsletter that increased site traffic

  • Established a process to collect client data and keyword research; held meetings to report findings

  • Presented reporting to client and internal stakeholders; made recommendations for content creation based on insights