RESUME

Digital Creative Institute: Apprentice (October 2019 - January 2021)

Google via Vaco: Crisis Response Coordinator / Content Curator (November 2019 - April 2021)

• Creates social media campaigns; designed mock-up advertisements; promotions on Facebook; improves coding efficiency

• Increases reviews for retail footprint; recommendations for next steps to optimize sites

• Utilities problem-solving skills and time management prioritization to develop real-time organization and information about ongoing pandemic

• Works comfortably various CMS; Wordpress, Trello, Wix, Squarespace, & Godaddy for CMS improvements

• Directs keyword research to increase traffic to site; provides SEO improvements; competitive market research analysis

• Connects communities with information and resources during natural and man-made crises; millions impacted around the world

• Conducts PPC campaigns for nonprofits; Austin Humanists At Work & Keep Austin Beautiful; traffic raised by over 30%

• Works in high-stakes environment; launches public SOS alerts to warn the public

Upwork: Freelancer (May 2019-November 2020)

Manhattan Music Scene: Journalist (October 2018 - May 2019)

• Works with various clients on Upwork and successfully completes pressured deadlines on a daily basis; artist social media campaign boosted over 70%

• Attended live music events while maintaining a professional manner; interviewed various performers for SEO-focused articles

• Delivers content that consistently garners readers via content marketing; over 20 articles with niches

• Drove traffic to site via blog articles for the music scene in Manhattan, KS; traffic soared by over 20%

• Social media marketing; Austin Humanists At Work; Instagram & Facebook engagement ; spiked over 15%

• Managed social media; Instagram, Facebook, and Wix; scheduled ongoing performances

• Organized events on the official calendar, engaged with the audience in Manhattan

The Collegian: Content Writer (August 2016 - May 2018)

• Researched and wrote 14 articles for college newsletter that increased site traffic

BlueCart: SEO Content Writer

(April 2021-Present)

• Responsible for conducting content research, writing, editing, and publishing content on a daily basis

• Established a process to collect client data and keyword research; held meetings to report findings

• Accountable for driving traffic, increasing engagement, and generating marketing qualified leads

• Presented reporting to client and internal stakeholders; made recommendations for content creation based on insights

• Collaborates across functions (sales, marketing, customer success, product)

• Analyze and report on performance and learnings, impact on the inbound pipeline, and presents to leadership