RESUME
Digital Creative Institute: Apprentice (October 2019 - January 2021)
Google via Vaco: Crisis Response Coordinator / Content Curator (November 2019 - April 2021)
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Creates social media campaigns; designed mock-up advertisements; promotions on Facebook; improves coding efficiency
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Increases reviews for retail footprint; recommendations for next steps to optimize sites
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Utilities problem-solving skills and time management prioritization to develop real-time organization and information about ongoing pandemic
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Works comfortably various CMS; Wordpress, Trello, Wix, Squarespace, & Godaddy for CMS improvements
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Directs keyword research to increase traffic to site; provides SEO improvements; competitive market research analysis
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Connects communities with information and resources during natural and man-made crises; millions impacted around the world
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Conducts PPC campaigns for nonprofits; Austin Humanists At Work & Keep Austin Beautiful; traffic raised by over 30%
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Works in high-stakes environment; launches public SOS alerts to warn the public
Upwork: Freelancer (May 2019-November 2020)
Manhattan Music Scene: Journalist (October 2018 - May 2019)
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Works with various clients on Upwork and successfully completes pressured deadlines on a daily basis; artist social media campaign boosted over 70%
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Attended live music events while maintaining a professional manner; interviewed various performers for SEO-focused articles
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Delivers content that consistently garners readers via content marketing; over 20 articles with niches
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Drove traffic to site via blog articles for the music scene in Manhattan, KS; traffic soared by over 20%
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Social media marketing; Austin Humanists At Work; Instagram & Facebook engagement ; spiked over 15%
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Managed social media; Instagram, Facebook, and Wix; scheduled ongoing performances
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Organized events on the official calendar, engaged with the audience in Manhattan
The Collegian: Content Writer (August 2016 - May 2018)
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Researched and wrote 14 articles for college newsletter that increased site traffic
BlueCart: SEO Content Writer
(April 2021-Present)
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Responsible for conducting content research, writing, editing, and publishing content on a daily basis
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Established a process to collect client data and keyword research; held meetings to report findings
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Accountable for driving traffic, increasing engagement, and generating marketing qualified leads
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Presented reporting to client and internal stakeholders; made recommendations for content creation based on insights
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Collaborates across functions (sales, marketing, customer success, product)
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Analyze and report on performance and learnings, impact on the inbound pipeline, and presents to leadership